Upton’s Naturals is a vegan food brand homegrown in Chicago with distinct branding. They create packaged vegan meals, soups, vegan bowed mac, and so many other amazing products. Under the watchful eye of our creative director, our team built out the entire packaging suite for every Upton’s product adhering to strict brand and illustration guidelines.

Upton’s also had a quick grab restaurant at the time, which we also did menu and display design for, as well as content creation for their social media pages. It was a great client for a budding designer, as I became savvy with nutritional guide design, the rules of organic/kosher design placement, and of course, the maximalist design itself was a great challenge to sharpen my skills.