IP Collaborations
Through my work with XO Marshamallow, I’ve had the opportunity to collab with some iconic brands. Most notably Strawberry Shortcake and Care Bears!
While abiding by both parties strict brand guidelines, I was able to design distinct marshmallow s’more kits, pints of fluff, and some super cute collaborative merch!
Utilizing the right brand colors and digital watercolor brushes, I was able to create a marshmallow-fluff-loving Strawberry Short cake graphics. These graphics were then broadened to a pattern that was used across the marketing and select merchandise.
The fluff pint was the real hero of the project. The pint had to align with the pre-existing pints in the collection but with a flair of SSC whimsy and charm.
Care Bears Packaging and Merch
The packaging incorporates a full wrap rainbow band along the front, top, and back. The idea was to balance the XO brand with Care Bears so each brand identity played harmoniously with each other.
The merch was much more straight forward. I helped oversee the graphics created and helped in the creation of merch.
